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  • The Essence of BOTH
  • Our Product
  • Our Company
  • Privacy and Confidentiality
The Essence of BOTH
Mission
Empower any self employed professional, freelancer or solo practitioner to:
  • Replace expensive and interruptive employment arrangements by compliant vendor relationships or service contracts.
  • Elevate “self employed” label to professional “Business of One” status.
  • Be unburdened from all operational and administrative hassles.
  • Have a secure and fully supported I.T. infrastructure. Enjoy permanent, personalized and portable health & retirement benefits and liability protection.
 
Synopsis

An employment agreement no longer is the instrument of choice to connect the supply and demand in talent, skills or competencies. Companies are seeking synchronicity between revenues and expenses. Global competition forces financial strategies that promote ‘Asset Poor, Flexible Cost Rich’ approaches which diminish the ability to offer long term security, entitlements and benefits to employees. Workforce specialization, on the other hand, fosters mobility, while professionals increasingly prefer independence from the workplace as the conduit to ‘life enablers’ such as health and retirement benefits, and are seeking more control over their own destiny.

Although 22% - 25% of the workforce has a ‘contingent’ work arrangement instead of an employment agreement, and the old sense of job security has been replaced by a prevailing confidence in ‘income security’, going ‘solo’ has its challenges: First, being Self Employed is sometimes graced with a societal ‘default’ label; second, alternative work arrangements are surrounded by unclear regulatory and tax frameworks and therefore carry liabilities; third, access to individually underwritten health and retirement benefits can be a challenge; last, the absence of simple operational and administrative support can cause daunting obligations in time spent away from income generation.

Uniquely geared toward this new reality, the BOTH solution offers a unique, new, safe vehicle to exchange competencies for income on a vendor basis, rather than as part of a work arrangement. At the same time, the service is designed to substitute all support functions, benefits and entitlements - traditionally part of a corporate infrastructure - by a personally owned, fully resourced back office combined with tailored, permanent health an retirement plans. Most importantly, the product design centers around the orchestration of all efforts to unburden the Independent Professional through an assigned Personal Advisor, who proactively manages the general day-to-day administration of the client’s business or project portfolio.

As a consequence, the BOTH client enjoys the best of all worlds: Independent, but not alone; a Business of One, but with Fortune 500 support. All life enablers and work support mechanisms have been detached from the employer and efficiently packed in the ‘rucksack’ of the Independent Professional, who is now.
Our Product
Product Definition
BOTH simply and cost-effectively transforms self-employment into a professionally configured AND completely supported “Business of One”. The service fully integrates the following key components:
  • A personal Limited Liability Company.
    • Replaces any employment arrangement by a vendor relationship.
    • Serves as a permanent and portable framework for health & retirement benefits and liability protection.
    • Optimizes tax efficiency and regulatory compliance.
  • A Personal Advisor who proactively handles billing, collections, taxes, financial reporting, the general day-to-day administration of the client’s business or project portfolio and monitors compliance.
  • A ‘cloud based’ or hosted and supported I.T. infrastructure with e-mail, Microsoft Office tools, archives and a personal website, all fully integrated with back office functions and online business banking in a redundant and encrypted environment.
  • Continuous health and wellness benefits, as well as access to individually underwritten health insurance and Solo 401(k) retirement options.
BOTH: The New Business Status for Independent Professionals
 
BOTH: Talent-centric
The BOTH support offering is the first permanent, non-employment based solution and represents a life altering experience for any freelancer or independent contractor who has been part of a payrolling,- 1099 or staffing contract. In contrast to conventionally supported Independent Professionals, The BOTH Professional – or BOTH Pro – will either NOT be subjected to,- or face significantly less exposure to:
  • Employee, worker or contractor classification, but will enjoy a professional vendor, supplier or servicers provider status.
  • “Staccato” and pseudo employment arrangements through payrollers, portable employers, contractors, etc.
  • Conflicting interests inherently embedded in the conventional support models which are all company centric.
  • Misclassification risks and non-compliance exposure.
  • Uncoordinated, costly ad-hoc support services from geek squads, lawyers, accountants, etc.
  • Losing valuable, billable hours to administrative hassles.
  • Risk caused by tax under-payments or money lost to tax inefficiencies.
  • Devastating business blows caused by crashed hard disks or PC’s lost while traveling.
  • The need to defend the still undervalued “self employed” label.
  • The trade off between control over own destiny and benefits and entitlements.
  • Bill rate sacrifices caused by mark-ups and margins of third parties.
  • Obligatory participation in mediocre health benefits Group Plans, transitioning in and out of COBRA arrangements and reliance on inconvenient networks.
  • Interruptions in health and retirement benefits.
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Our Company
 
BOTH was established in 2008 as a privately held company in St. Petersburg, Florida, operating nationwide and internationally.
BOTH has Resource Centers in St. Petersburg, Florida.
BOTH is completely Independent Professional centric and does not charge fees to corporations.
To optimally serve its Clients, BOTH bundles support activities of eight Expert Partners into one comprehensive package but does not receive any remuneration for any of the services provided to BOTH Clients. As such, BOTH is always in a position to put its Clients’ interests first.
The BOTH mission is to enable the self employed to maintain that highly coveted control over their working lives while operating in a secure, well-resourced and compliant environment inclusive of all of the “work/life enablers” customarily available only in a “corporate” environment, but – as tailored by BOTH – without the hassle!
Founder Erik Vonk focuses on strategy, expansion, international development of the BOTH organization and brand. He is the author of Don’t Get a Job, Get a Life, which initiated the concept of “FlexLife”. Erik is the former CEO of Randstad and Gevity HR, both companies which changed the way work works.
Co-founder A.D. Frazier focuses on service delivery, the BOTH Client experience, operational excellence and a zero defect regimen. Previously, A.D. established new standards in operational excellence as COO of the 1996 Centennial Olympic Games, President of Invesco, COO of Caremark and CEO of the Chicago Stock Exchange. A.D. is a member of the North Carolina Bar.
Co-founder Joey Reiman focuses on external communications, societal developments and work/life trends. He is the author of Thinking for a Living, and founder and CEO of the brand consultancy BrightHouse which has helped develop brands including Proctor & Gamble, McDonalds and Coca Cola find their place in the hearts of their customers.
Privacy and Confidentiality
All of the BOTH staff are highly trained professionals, and many of them have had decades of senior management and leadership responsibilities. Each staff member has been thoroughly vetted to insure the highest level of moral integrity and professional training. Each staff member must sign the BOTH Code of Conduct, which requires the highest degree of confidentiality in management of Client information.
Access to Client information is limited first to the On-boarding Specialist. Once the Client’s Personal Advisor is assigned, Client information access is transferred, and the On-Boarding Specialist has no further access to information. The only other person with access to Client information is the Personal Advisor’s immediate supervisor. In the event the Client’s Personal Advisor is unavailable, the Supervisor will take the call.
All work and/or communication originating from the Client’s BOTH Workspace is data encrypted and password protected at the highest level available. Additional log-in codes and passwords are required to reach the Client’s bank account, retirement account, and any medical information. No medical information, other than what appears on the Core Benefits Application Form, is available to any BOTH staffer. No clinical information of any sort is maintained by, or accessible to, BOTH staff members. Additionally, all of BOTH’s Expert Partners have committed to the highest level of information security and privacy.
BOTH has set a “Zero Defects” tolerance for maintaining Client confidentiality and data integrity. By bundling all of the Back Of The House services, and by providing a central point of contact to each Client, BOTH has created a tight level of information control, removing from the Client the concerns about having highly sensitive information spread among other disinterested service providers.